It’s not all that long since Facebook introduced a fundraiser feature, making it possible for users to ask others on the social network for money for a particular cause. Now the company has expanded the personal fundraiser feature so that it can be used for more things.
Specifically, Facebook now permits people to raise money in two additional categories: sports and community. With the community category covering “neighborhood services, community improvements or environmental improvements,” fundraisers have now become much wider-ranging
Using Facebook to ask for money might be a great way to hit as large an audience as possible — particularly with the potential for shares — but this does come at a cost. There is a fee of 6.9% + $0.30 fee involved in all fundraisers, and there is a review and vetting procedure in place to try to weed out fraudulent activity.
Announcing the expansion, Facebook says:
We began testing personal fundraisers, a new product that allows people to raise money for a friend, themselves or a sick pet directly on Facebook, in March. Since then, we’ve been inspired by the response to create them and the support felt by those they benefit.
People can create a fundraiser to quickly raise money on Facebook and easily reach their friends in a few taps, without leaving Facebook, and can share fundraisers to help build momentum. People can learn about the person who created the fundraiser and the person benefiting from the fundraiser, as well as see which friends have donated.
The full list of fundraising categories is:
- Education: such as tuition, books or classroom supplies
- Medical: such as medical procedures, treatments or injuries
- Pet Medical: such as veterinary procedures, treatments or injuries
- Crisis Relief: such as public crises or natural disasters
- Personal Emergency: such as a house fire, theft or car accident
- Funeral and Loss: such as burial expenses or living costs after losing a loved one
- Sports: such as equipment, competitions or team fees
- Community: such as neighborhood services, community improvements or environmental improvements
Facebook’s personal fundraisers are available to people in the US aged over 18, and more details are available at facebook.com/fundraisers.
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